Dolce&Gabbana Woman S/S 2010: Advertising Campaign Features Madonna



The Dolce&Gabbana spring/summer 2010 campaign captures the unseen side of by Steven Klein, inspired by Neorealist Italian cinema, and its iconic depictions of strong, tender and naturally beautiful women.

The campaign - shot in New York City last month - will reveal Madonna’s interpretation of a modern day version of iconic Italian actress Anna Magnani. Madonna was photographed in a domestic setting - intimate, sensual and in constant motion – as if the images were frames from a black and white film. The resulting photos which will appear in magazines around the globe beginning of January reveal a never before seen side of one of the world’s most famous women. The intention of Dolce&Gabbana is to recapture a woman’s human side, showcasing through these images how a woman’s femininity and sensuality can be found through the simplicity of daily gestures along with a passion for life. The new Dolce&Gabbana campaign encourages a woman to cast aside fears of showcasing her femininity because it is where her true beauty resides.

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